To drive conversions, it's not just about catchy headlines or stunning visuals. The essence of compelling advertising lies in the choice of the right proposition. Dive in as we unwrap the mystery behind the most potent marketing formulas.

Contents:

• AIDA
• PPPP
• PMHS
• Power of 3 words

AIDA: The Crown Jewel of Marketing Formulas

Widely recognized, the AIDA formula roots itself in psychology-driven sales. Here's a breakdown:

A (Attention) - You need to attract the buyer's attention using a clickbait headline and a beautiful creative picture.

I (Interest) - Interest the person in the ad. To do this, you need to know the interests and requests of the target audience.

D (Desire) - The buyer must realize that his desire can be realized by purchasing the advertised product or service.

A (Action) - Make a covert call to action so that the buyer subtly understands what action he needs to take (targeted).

PPPP

This formula increases the percentage of sales due to beautiful visual design and exaggeration of the useful qualities of the product.

P (picture) - high-quality bright beautiful visual design as a guarantee of attracting attention.

P (promise) - promise. It is necessary to show the client the advantages of the product or service and how much his life will become easier after the purchase.

P (prove) - proof. It is necessary to convince the client that he needs the product.

P (Push) - call to action. The text should end with an urgent call to action.

PMHS

This formula is entirely based on human emotions.

P - pain - Tell what worries the reader most. It should be what your product solves. This phrase should be in the headline.

M - more pain - Tell about the consequences of inaction. After reading, the client should mentally "ask" for a solution.

H - hope - Tell that there is a solution.

S - solution - Tell that the solution to the problem is the advertised product or service.

You can also add a call to action to this formula. Tell the client what he should do.

Power of 3 Words

The slogan formula. Used to create clickbaits and headlines.

When choosing between 2-5 proofs of benefits, choose the three most vivid points. For example:

Toyota: Drive the dream.

You're worth it (L’Oreal)

Incorporating Artificial Intelligence in Copywriting

As the realm of digital marketing evolves, integrating AI-based tools like ChatGPT can be a game-changer for copywriters. By employing ChatGPT, copywriters can:

1. Quick Analysis: ChatGPT can assist in analyzing and optimizing copy, pinpointing keywords and phrases that resonate with the target audience.
2. Collaborative Brainstorming: Using ChatGPT for brainstorming can aid in generating unique and diverse insights in real-time.
3. Message Testing: By presenting different versions of a copy to ChatGPT, one can receive near-instant feedback on which version might be more effective.

Example Prompt for ChatGPT:

Suppose you're using the AIDA formula. You can engage with ChatGPT in the following manner:

"Hey ChatGPT, I want to draft an ad using the AIDA formula to promote a new online digital marketing course. Can you help me sketch that out?"

In response, ChatGPT could assist in crafting copy covering the Attention, Interest, Desire, and Action components, offering a tailored approach for the specific product in question.

More samples:

Write a 500-word sales letter script using the AIDA copy framework for a [product] training. I need you to write it for a target audience [avatar] looking for [desired result].

Write an ad about (IDEAL_CLIENT) following the AIDA structure, introducing the [PRODUCT] that solves [PAIN/PROBLEM].

Note: The mentioned frameworks in these prompts (e.g., AIDA) can be substituted based on the ones we've discussed earlier. Feel free to adapt and interchange them as per your requirements.

By incorporating tools like ChatGPT into the copywriting/creation process, professionals can optimize their content for better outcomes. Not only does it aid in refining the content, but it also offers an avenue for copywriters to stay abreast of emerging trends and audience preferences.

Hope this content helps you! Start implementing these strategies into your daily endeavors and watch the magic happen!